Welcome to the fourth edition of
Behind the Screens...
As the largest first-party data set of Smart TV users across the EU5, our "Behind the Screens" report takes centre stage in the evolving CTV conversation. In this edition, we are excited to introduce an additional layer of Samsung mobile data, providing us with an even broader multiscreen perspective on the rapid changes in media consumption.
In this edition, we are excited to introduce an additional layer of Samsung mobile data, providing us with an even broader multiscreen perspective on the rapid changes in media consumption.
Including chapters that answer the following questions:
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The Great Audience Migration: Where are audiences today?
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Fragmentation Frustration: With so much content on offer, how are audiences adapting their behaviours?
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More Screens, More Data: How can mobile app use complete the picture for CTV advertisers?
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