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New 2024 EU5 Data Update:

Anatomy of a Streamer

Insights into the latest Samsung Smart TV viewership trends.

Overview

Explore the latest edition of our "Behind the Screens" insight series, powered by Samsung Ad’s first party data from over 60 million TVs in Europe. 

This new study goes deep into "The Anatomy of a Streamer" and reveals how the increased ease of discoverability and app “surfing” are driving new Smart TV behaviours.

Download the study to learn about:

  • A growing viewership shift towards app-based TV viewing
  • How different generations are consuming TV content
  • Growth of ad-supported streaming
  • App-based viewing times

With the latest insights for across the EU5 markets - United Kingdom, Germany, France, Italy, Spain.

Download today