Revolution
in the Living
Room
Smart TV usage 2024 in Germany a study by
Samsung Ads and GroupM
Smart TV usage 2024 in Germany a study by
Samsung Ads and GroupM
With the spread of smart TVs and streaming, media consumption has evolved and we are now in the era of ‘Total TV.’
It is important for advertisers to understand how their target groups use media in order to make the best possible use of the many opportunities for advertising.
This study highlights current usage trends, examines the aspects that influence media usage and analyses advertising perception and interaction potential on smart TV.
Bring your Total TV Planning up to speed with the latest trends now by downloading the free whitepaper
