The FAST & The Curious
Uncover the most talked about acronym in TV today – FAST!
Uncover the most talked about acronym in TV today – FAST!
Following on from the US success, Europe is now seeing a surge in FAST channels from content owners, distributors as well as the broadcasters. FAST, for those new to the concept, is Free Ad-supported Streaming TV: think scheduled content within streaming TV channels.
With the rapid advancement in streaming-based apps, TV viewers have diversified where they find their content. During the first half of this year, there were more than 7.1bn app opens on Samsung Smart TVs in the EU5 and the number is growing.
As audiences’ viewership habits shift, both content owners and advertisers must adapt. As Fernando García Calvo, CEO, The Channel Store says, “the never-ending growing prices for paid SVOD services may open a big space to well-curated and high-quality FAST and AVOD offers. If you combine this together with the possibilities for advertisers to direct, measure and control the delivery of their promotional messages, this can lead to a promising future for FAST.” In this (re)emerging ad-funded era, it’s clear that cost and content will prevail.”
FAST brings many benefits to content owners and advertisers as long as the viewer remains firmly in the driving seat.
Download Samsung’s latest report to help decode the new TV landscape.
