Anatomy of a Streamer

Insights into the latest Samsung Smart TV viewership trends.


Explore the latest edition of our "Behind the Screens" insight series, powered by Samsung Ad’s first party data from over 50 million TVs in Europe. 

This new study goes deep into "The Anatomy of a Streamer" and reveals how the increased ease of discoverability and app “surfing” are driving new Smart TV behaviours.

Download the study to learn about:

  • A growing viewership shift towards app-based TV viewing
  • How different generations are consuming TV content
  • Growth of ad-supported streaming
  • App-based viewing times


Coming soon - look out for the German, Spanish, Italian and French editions of the "Anatomy of a Streamer" in January 2024.

Download the report (UK)